Branding for “Pateca”, a natural food brand whose production mainly focuses on grains, seeds and super foods.
The brand name is inspired by “Patecatl”, the Aztec God of healing and fertility.
In the designs, the objective was to picture Patecatl and to create a magical surreal world around him.
The themes of fertility and mother nature were also explored with the brand illustrations.
A geometric shape was assigned to each grain/seed in line with the illustrations, which are to be used on the packaging designs.
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